The top 5 goals we reached for our clients

Live diamond drag engraving for Sparkasse 2010

Generate leads

Trade fairs are no longer a challenge to stand out from your competition and leave a lasting impression. In a live personalization event, your team will effortlessly overshoot targets in lead generation.

Generally, by personalizing products or advertising materials on-site, your stand instantly becomes a magnet for visitors. To emphasize, we have a reputation for creating the longest queues of visitors at trade fairs all over Europe. 

Most importantly we have created ideal setups and golden opportunities for sales reps to build new connections, engage the audience, and convert marketing-qualified leads.

Case study: 5 success stories in lead generation from Bayer BS, Helios, Oracle, Sage and Sparkasse

How Endress+Hauser stole the show and overshot every single target with the tiniest stand at Interkama 2008

Build customer loyalty

Oracle defines customer loyalty as “an ongoing emotional relationship between you and your customer, manifesting itself by how willing a customer is to engage with and repeatedly purchase from you versus your competitors. Loyalty is the byproduct of a customer’s positive experience with you and works to create trust.”

Transform popularity into emotion with a live personalization event on-site. Create an emotional connection in your showroom by offering an on-site chance to personalize a gift, and share positive word of mouth that brings in new customers.

Case study: loyalizing with embroidered baseball caps for BMW Motorrad, Oracle, Sparkasse, Terex, and Wincor Nixdorf

See how we customized on the spot every product for sale in Porsche Design’s shop with live laser personalization

Live embroidery stitching Oracle
Brand activation for BMW with Live embroidery stitching

Activate your brand

When asked about their favorite brand, people often recall a memorable experience that created a connection, rather than the brand’s digital presence.

We have firsthand experience in managing live audiences for over 25 years, including long queues, rowdy crowds, and unexpected schedule or location changes.

We have established best practices to deal with unexpected situations, enabling us to execute flawless brand activations. Our service has been chosen by premium brands for this very reason.

3 reasons why ESWE’s brand activation lined up a huge street queue in the centre of München

Case study: top 5 brand activations and why they were successful: Barmenia, ERGO, Mercedes, Terex, TÜV SÜD

Build brand preference

Brand preference, just like customer loyalty, won’t build up overnight. Of all goals, it is the hardest to achieve because it’s developed slowly, over time with product and brand consistency.

For 25 years we have built brand preference with a champion in consistency. For the most part, we helped protect the investment by building heritage together. 

Sparkasse has been using all our services to engage local communities in Germany since 1999. This is our oldest and most cherished partnership, having taught us the most valuable lessons.

How is Sparkasse leveraging its opportunities to regularly engage with local communities in Germany through live events?

Case study on building preference with a champion in brand consistency. See how Sparkasse bridged a generation gap.

Building brand preference for Sparkasse with Live embroidery stitching
Increasing global reach for Ferring Pharmaceuticals with live embroidery stitching

Increase global reach

We helped numerous global companies achieve their goals of expanding into European markets, whether it be through increasing brand awareness among prospects or establishing themselves as an industry thought leader for attendees on specific topics.

We repeatedly accomplished the mid-funnel goals simultaneously. For instance, facilitating sales conversations for attendees and gathering significant account-level insights to create personalized follow-up campaigns.

This resulted in significant event ROIs, and we take pride in being the top choice at trade fairs, conferences, or conventions for global businesses expanding in Europe.

Top 10 European trade fairs where we used live embroidery to increase global reach for Ferring Pharmaceuticals

Case study: top 5 examples of goals to set before expanding to a European market

We'd love to hear about your goals!

For the last 25 years, we’ve been offering robust marketing support and witnessing success.

Ask for advice, your mix of goals may not be as unique as you believe. If your mix is truly unique, we’re confident we can forge together a solution that aligns with your specific set of goals.

If you need help showcasing how you can achieve your goals or a client’s goals through a live personalization event, just let us know.

How you can achieve your goals with a live event